Brief: When using the word “circus”, many people imagine a big tent filled with acrobats and wild animals. We took on the mission to show another side of the circus art: the contemporary circus. One of the biggest stages of contemporary circus art is located in Botkyrka outside of Stockholm. But how do we get people to explore it?

Solution: With the concept “Moving frames” we wanted to take the circus performers of the suburban stage and bring them to the fine art and high cultural society. With help from both fashion and photography, we created a new way of looking at these performers and that amazing art form that is contemporary circus.

Header-photo by Cirkus cirkör.