Tacopaketet

Identity



Brief: Create a logo and labels for the taco-products of Tacopaketet.
Their products are Mexican-inspired but handmade in Sweden, so they wanted a logo that combined these two countries in a luxurious design.

Solution: With the labels I wanted to highlight the content of the products, and play with the colors so the products would be more interesting and appealing.

Currently, the products are sold at ICA, Urban Deli, Coop, Hemköp, NK Saluhall, Mathem.se and some other stores. A comment from ICA was that they would take in the product because they thought the design was interesting. 

Header-photo by Mats Håkanson.